Paul Bennett

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About Me

I'm an independent Data, Tech & AI strategy and innovation partner, with over 30 years of experience across the marketing communications industry.I work with marketers and agency folk who want to figure out what to do now, next and beyond—as well as how!  How to manage change, accelerate and mature DTAI capability.I work for challengers that believe in the power of AND not OR; Data and Creativity, Technology and Privacy, Automation and Human Connection.I've worked with Holding Groups (@ Havas, Publicis) and behemoth clients including Samsung Europe, VMO2, LEGO, Reckitt, Stellantis (@ PM Dragonfly)… but also start-up and scale-up businesses too.I’ve built teams, pioneered new ways of working, designed cloud-for-marketing use cases, and now... I’m helping organisations acquire talent to support the exponential demand for skills in the AI domain.My DTAI consultancy work generally falls under one of three themes:Clarity and direction; helping teams to audit, roadmap and manage a clear path through DTAI transformation, articulating the what, why, and how—internally and externally.Balancing experience with ecosystem; ensuring how your brand and messaging can manifest across consumer touchpoints in a consistent and meaningful way, whilst powered by next generation DTAI solutions.Working better together; rethinking the data-driven operating model for a compliant, privacy-first world, both for advertisers AND agencies—where succeeding together is imperative.I’m available for:
◆ Engagements: Fixed-term or project based
◆ Retained: Leadership support
◆ Advisory: Non Executive
◆ Speaking: Industry or closed events
◆ Training: Programmes or one-off workshopsIf you have a DTAI challenge and need independent Consulting, connect with me.

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If you're growing your team or have DTAI skills, join the Liberty Hive Connects platform—and let me know if I can help.

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